Colour madness.

I have a few little pleasures in life. One of them is the regular mailing from Hermes. I bought a scarf at their store in Manchester not long after it opened and as a result ended up on their preferred customer list, so I get invites to special showing of new collections, exhibitions and stuff like that. Not to mention the quarterly magazine, full of wonderful images (I'm sure Sandy would appreciate the photos). Anyway I've just received the latest bundle including a catalogue of this season's ties, which are separated by colour associations. So there's a section that describes orange as "...surreptitiously, with the slyness of genetic mutation and the power of an incoming tide, yellow swerves towards red." Pale pink is "... reserved for babies, more often than not those of the female sex. Can one conceive of it ornamenting beard and muscle?" As for purple, apparently "It is a truth universally acknowledged that a woman who wears only mauve is to be mistrusted."

Perhaps it is a French foible that colour should be described in such living, breathing terminology, as though the colours themselves we independent, sentient beings. Or is it perhaps that exclusive fashion houses describe things with such artistic ways? Whichever it is, I like it.